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About Squishmallows

Squishmallow is a brand of stuffed toy that was launched in 2017 by Kelly Toys Holdings LLC. Squishmallows are round and come in a variety of colours, sizes, animals, and textures. The brand has created over 1,000 Squishmallows characters with unique names and background stories.

Squishmallows first gained success during the COVID-19 pandemic in 2020 through social media outlets, like TikTok, where Squishmallow collectors would post about their plush toy collections. The TikTok hashtag #Squishmallows has gained over 550 million views. Squishmallows has acquired nearly 120,000 followers on Twitter as of 2023 and nearly 800,000 followers on Instagram. Almost 2 years after launching Squishmallows, Kelly Toys Holdings has sold over 50 million units.

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